Help Customers Recognize Your Calls with Branded Caller ID

The FCC reports that U.S. consumers received just over 4.1 billion robocalls in June 2024. In that environment, every business call begins with a question: Can the recipient trust who is calling? When customers, prospects, and partners see an unfamiliar number, many simply do not answer. Spam labels, spoofing, and fraud have made that caution […]

Transitioning to a Better Support Experience

At Threshold, we’re continually looking for ways to improve your support experience. 8/18/2026, Threshold will be introducing enhancements to our support platform that will provide greater visibility, convenience, and a more streamlined experience when interacting with our team. As part of this enhancement, you’ll notice a new Support Portal accessible directly from our website. Customers […]

CTIA SMS Messaging Guidelines

The CTIA (Cellular Telecommunications Industry Association) is a nonprofit trade organization representing the U.S. wireless communications industry, including mobile carriers, equipment manufacturers, and messaging platforms. The CTIA publishes voluntary messaging guidelines to define best practices and maintain a trusted, compliant messaging ecosystem. These guidelines serve as industry standards for Application-to-Person (A2P) and Person-to-Person (P2P) messaging […]